Mcdonald's #imlovinit24

CLIENT | McDonalds CREATIVE FIELDS | Storyboards

24 gifts of joy. In 24 cities. Over 24 hours ... And 200+ storyboard frames in 3 days.

In order to accomplish McDonald's super ambitious goal of hosting 24 major events in 24 cities around the world, all within 24 hours, took a huge amount of preparation. It also included a huge amount of storyboard frames to be illustrated and FAST. Below is a very small sample of the type of drawings I did to help get these concepts approved by McDonalds.