Beefeater gin Pinterest campaign

CLIENT | Beefeater Gin CREATIVE FIELDS | Art Direction / Design

Cocktail Recipes

For this shoot I worked with an official Beefeater Gin mixologist to document the process of some of his classic Beefeater Gin cocktails. These crafty, shareable videos lived primarily on Pinterest and were released individually over time based on the appropriate season/occasion to promote brand awareness.

DIY Gift Baskets

In addition, we were tasked with creating a few static pins that would drive to minibar.com. My partner and I came up with a fun, efficient and budget-friendly way to achieve this. We sourced all the props, assisted in styling, and art directed a photographer to put together these simple but fun DIY gift basket ideas.