TREAT AT THE CORE
CLIENT | Ascendis / Yorvipath
CREATIVE FIELDS | Art Direction / Design / Branding / Storyboards
A patient-friendly IFU video
Rather than creating a standard instructions-for-use video, we took a fresh approach—one that felt natural, relatable, and engaging for both patients and caregivers. Filmed in a charming Los Angeles home in collaboration with Standard Productions, the video captures an intimate early-morning exchange between a mother and her daughter as she prepares for school. This conversational narrative seamlessly guides viewers through the daily preparation, steps, and key considerations for using the Yorvipath injection pen, making the information accessible and memorable.
