MICHELIN SAFETY | Curved road

CLIENT | Michelin CREATIVE FIELDS | Storyboards / Concept Art

This Cannes award-winning print campaign sought to emphasize the safety and durability of Michelin tires in a simple, minimalist way. With no words necessary, we showed that Michelin tires keeps you in good hands.

Original Proof-Of-Concept Drawings

Below are the initial concept drawings I created to implement the vision of the Art and Creative directors on our team. These drawings went on to greatly influence the final product.